Who am I?

A seasoned digital transformation leader and founder of NovaCatalyst—a platform built to empower small business owners, coaches, therapists, artisans and creators to confidently grow and scale their businesses in the online world. With over 15 years of experience in eCommerce and corporate innovation, I blend sharp business acumen with deep insight into human psychology, mindset, and personal growth.

Based in Bucharest, Romania with a global heart, I thrive on connection—with nature, with people who choose growth over comfort, with animals, music, art, and the kind of honest work that turns obstacles into transformation. My core belief? We’re meant to be seen for our gifts. And when we align our voice, purpose, and tools—we don’t just build a business. We ignite a movement.